文旅融合视角下王维辋川诗画的旅游资源转化途径

Paths for Translating Wang Wei’s Wangchuan Poetry and Paintings into Tourism Resources from the Perspective of Cultural-Tourism Integration

摘要: 在西安建设“唐诗之都”的战略背景下，蓝田辋川作为王维隐居与诗意创作的核心地域，其独特的诗画资源面临转化深度不足、产品形态单一等现实困境。本文从文旅融合视角出发，借鉴文化资源学理论，将王维辋川文化资源解构为地理景观、诗画艺术、文化精神三个层次，并在此基础上构建了“游、宿、购、娱”四位一体的转化路径。研究提出，辋川资源的有效转化关键在于实现三重对接：以学术考据对接实证性旅游体验，以诗画意境对接主题栖居空间，以文化精神对接深度参与活动，从而形成从物质遗存到生活美学的完整转化链条。本文的理论贡献在于：第一，构建了适配王维辋川资源特性的三层分类模型，实现了文化资源学理论的本土化应用；第二，将学术考据成果、园林史研究与当代艺术实践转化为可操作的产品设计原则；第三，以“诗性栖居”为核心线索，为文化遗产的“生活美学”转化提供了可参照的范式。研究旨在为辋川打造差异化文旅品牌、融入西安“唐诗之都”整体格局提供理论参考与实践方案。

Abstract: Against the strategic backdrop of constructing Xi’an as the “Capital of Tang Poetry”, Lantian Wangchuan, as the core area where Wang Wei lived in seclusion and created his poetry, possesses unique poetic and artistic resources with significant transformation potential. However, it currently faces challenges such as insufficient depth of transformation and a lack of diverse product formats. From the perspective of cultural and tourism integration and drawing on theories of cultural resource studies, this paper deconstructs Wang Wei’s Wangchuan cultural resources into three levels: geographical landscape, poetic art, and cultural spirit. Based on this, a four-in-one transformation pathway integrating “tourism, accommodation, shopping, and entertainment” has been established. The study proposes that the effective transformation of Wangchuan’s resources hinges on achieving three key alignments: aligning academic textual research with empirical tourism experiences, aligning poetic and pictorial imagery with themed dwelling spaces, and aligning cultural spirit with deeply immersive participatory activities. This creates a complete transformation chain from material remnants to the aesthetics of everyday living. The theoretical contributions of this paper are threefold: first, it constructs a three-tier classification model tailored to the unique characteristics of Wang Wei’s Wangchuan resources, achieving a localized application of cultural resource theory; second, it translates the outcomes of academic textual research, garden history studies, and contemporary artistic practices into actionable product design principles; third, using “poetic dwelling” as the core thread, it provides a replicable paradigm for transforming cultural heritage into the “aesthetics of everyday living” This research aims to offer both theoretical guidance and practical solutions for developing a differentiated cultural tourism brand for Wangchuan and integrating it into Xi’an’s overarching framework as the “City of Tang Poetry”.