人工智能时代老年思想政治教育话语的适老化传播路径研究

A Study on the Age-Appropriate Communication Paths of the Discourse of Ideological and Political Education for the Elderly in the Age of Artificial Intelligence

摘要: 人工智能时代的到来重塑了信息传播生态，也为老年思想政治教育话语传播带来全新技术赋能，同时使其面临多重现实挑战。本文在界定人工智能时代话语传播特征与老年思想政治教育话语核心要义、价值功能的基础上，分析了人工智能从传播渠道、话语形式、推送精准度、参与门槛四方面为老年思政教育话语适老化传播提供的技术支撑，同时指出当前传播存在话语内容脱节、老年人数字素养偏低、传播主体能力滞后、智能载体适配不足等现实困境。最后，从培育复合型传播队伍、补齐老年人数字素养短板、推进智能传播载体适老化改造、完善顶层设计与保障体系四个方面提出优化路径，旨在提升老年人思想政治教育话语传播的亲和力、针对性与实效性，助力积极老龄化建设。

Abstract: The advent of the artificial intelligence era has reshaped the ecology of information communication, endowed the discourse communication of elderly ideological and political education with new technological empowerment, and also exposed it to multiple practical challenges. On the basis of defining the characteristics of discourse communication in the artificial intelligence era, as well as the core essence and value functions of the discourse of elderly ideological and political education, this paper analyzes the technical support that artificial intelligence provides for the age-appropriate communication of elderly ideological and political education discourse from four dimensions: communication channels, discourse forms, push accuracy and participation threshold. It also points out the practical dilemmas in current communication, including the disconnection between discourse content and elderly needs, the low digital literacy of the elderly, the backward competence of communication subjects, and the insufficient adaptation of intelligent carriers. Finally, it proposes optimization paths from four aspects: cultivating compound communication teams, remedying the shortcomings of the elderly’s digital literacy, promoting the age-appropriate transformation of intelligent communication carriers, and improving the top-level design and guarantee system. This paper aims to enhance the affinity, pertinence and effectiveness of the discourse communication of elderly ideological and political education, so as to boost the construction of active aging.