银发经济视域下博物馆康养研学旅行的价值与实现路径研究

Research on the Value and Realization Path of Museum Wellness Educational Study Tours from the Perspective of the Silver Economy

摘要: 发展银发经济是积极应对人口老龄化的国家战略。博物馆作为公共文化服务的重要载体，其研学旅行功能正逐步向“康养”属性延伸。本文在解析银发经济政策导向的基础上，探讨博物馆康养研学旅行的多元价值，并从产品设计、服务配套、产业协同三个维度提出其实现路径。研究认为，博物馆康养研学旅行能够满足老年人“老有所学、老有所乐”的精神需求，是“文化 + 康养 + 旅游”融合发展的创新业态，对推动银发经济高质量发展具有积极意义。

Abstract: Developing the silver economy is a national strategy to actively respond to population aging. As important carriers of public cultural services, museums are gradually extending their study tour functions to incorporate wellness attributes. Based on an analysis of policy orientations for the silver economy, this paper explores the diverse values of museum wellness educational study tours and proposes implementation pathways from three dimensions: product design, service support, and industrial synergy. The study suggests that museum wellness educational study tours can meet the spiritual needs of older adults for “learning and enjoyment in later life,” representing an innovative integration of “culture, wellness, and tourism” that holds positive significance for promoting high-quality development of the silver economy.