深夜“淘宝”，清晨“空虚”：大学生孤独消费的双重心理路径
Nocturnal “Taobao”, Matutinal “Emptiness”: The Dual Psychological Pathways of Solitary Consumption among College Students
DOI: 10.12677/ap.2026.164229, PDF,    科研立项经费支持
作者: 邵紫微：西南民族大学教育学与心理学学院，四川 成都
关键词: 孤独感；自我认同；领悟社会支持；冲动性购买行为；大学生；平行中介模型；Impulsive Buying Behavior； Loneliness； Self-Identity； Perceived Social Support； Parallel Mediation
摘要: 采用孤独感量表、自我认同感量表、领悟社会支持量表和冲动性购买量表对500名大学生进行线上施测，探讨孤独感与冲动性购买行为的关系，以及自我认同和领悟社会支持在其中的作用机制。结果表明：(1) 孤独感与冲动性购买行为、自我认同以及领悟社会支持显著相关(r = 0.632, p < 0.01; r =−0.634, p < 0.01; r = −0.457, p < 0.01)；(2) 冲动性购买行为与自我认同、领悟社会支持显著相关(r = −0.631, p < 0.01; r = −0.445, p < 0.01)；(3) 自我认同和领悟社会支持在孤独感与冲动性购买行为之间起平行中介作用，中介效应分别为0.356和0.182。
Abstract: This study conducted an online survey of 500 college students using the Loneliness Scale, Self-Identity Scale, Perceived Social Support Scale, and Impulsive Buying Scale to explore the relationship between loneliness and impulsive buying behavior, as well as the mediating roles of self-identity and perceived social support. The results showed that: (1) Loneliness was significantly correlated with impulsive buying behavior, self-identity, and perceived social support (r = 0.632, p < 0.01; r = −0.634, p < 0.01; r =−0.457, p < 0.01); (2) Impulsive buying behavior was significantly correlated with self-identity and perceived social support (r = −0.631, p < 0.01; r = −0.445, p < 0.01); (3) Self-identity and perceived social support played parallel mediating roles between loneliness and impulsive buying behavior, with mediating effects of 0.356 and 0.182, respectively.
文章引用：邵紫微 (2026). 深夜“淘宝”，清晨“空虚”：大学生孤独消费的双重心理路径. 心理学进展, 16(4), 552-560. https://doi.org/10.12677/ap.2026.164229

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