数字乡村建设背景下农村电商高质量发展路径研究

Research on the High-Quality Development Path of Rural E-Commerce under the Background of Digital Rural Construction

摘要: 在数字乡村与乡村振兴战略协同推进的双重背景下，农村电商已然成为打通城乡要素双向流动通道、激发乡村经济内生发展动力的关键抓手。当前，我国农村电商发展已逐步从早期的粗放式规模扩张阶段，向以提质增效为核心的高质量发展新时期转变。本文通过剖析数字乡村建设在支持农村电商高质量发展中的作用机制，梳理现实短板，并从基础设施、产业体系、治理融合等维度提出对策，以期为农村电商可持续发展与数字乡村建设提供参考。

Abstract: Against the dual backdrop of the coordinated advancement of the digital countryside initiative and the rural revitalization strategy, rural e-commerce has emerged as a pivotal lever for unblocking the channels of two-way flow of urban-rural factors and stimulating the endogenous growth drivers of the rural economy. Currently, the development of rural e-commerce in China has gradually shifted from the early stage of extensive scale expansion to a new era of high-quality development centered on quality improvement and efficiency enhancement. By dissecting the mechanism through which digital countryside construction underpins the high-quality development of rural e-commerce, this paper identifies practical bottlenecks and proposes countermeasures from the dimensions of infrastructure, industrial systems, and governance integration. The findings aim to provide a reference for the sustainable development of rural e-commerce and the advancement of digital countryside construction.