乡村振兴下S地区电商发展对农村家庭经济赋能的效应研究

Research on the Empowering Effect of E-Commerce Development on Rural Household Economy in Region S under Rural Revitalization

摘要: 农村电商是数字经济深入乡村发展的客观重要表现，对乡村产业结构的优化、农民致富增收、经济韧性提升、乡村振兴的发展均具有重要作用。基于现有国内外相关文献，回顾农村电商研究文献的相关背景，对该问题主要从农村电商发展模式、经济效应、影响机理、政策措施等的研究进行梳理，提出我国现有农村电商研究的收获和不足，希望对农村电商发展和乡村振兴的高质量相关研究提供借鉴。

Abstract: Rural e-commerce is an objective and significant manifestation of the digital economy’s deepening development in rural areas. It plays a crucial role in optimizing rural industrial structures, increasing farmers’ wealth and income, enhancing economic resilience, and promoting rural revitalization. Based on existing domestic and international literature, this paper reviews the relevant background of rural e-commerce research literature, sorts out research on rural e-commerce development models, economic effects, impact mechanisms, and policy measures, and proposes the achievements and shortcomings of current rural e-commerce research in China. It aims to provide references for high-quality research on rural e-commerce development and rural revitalization.