基于POPBL模式的工商管理类专业课程思政教学模式研究

Research on the Ideological and Political Teaching Model of Business Administration Courses Based on the POPBL Mode

摘要: 课程思政是新时代高校人才培养的核心要求。工商管理类专业作为培养企业管理领域复合型、应用型人才的重要载体，其课程思政建设直接关系到人才的价值取向与职业素养，但其如何与能力培养有机融合一直受到关注。问题导向项目驱动教学模式(POPBL)以具体企业管理实践问题为导向，以项目为组织单元，营造真实的管理实践情境，强调知识的实际应用与探究过程，为工商管理类专业课程思政改革提供了新路径。本文基于POPBL教学模式的内涵，探索POPBL模式与课程思政融合的教学路径，构建“创设问题–团队探究–实践解决–评价反思–迭代优化”五大教学环节的教学模式，通过具体问题的深度探究，实现学生“德”与“才”的协同培养——在“德”的层面引导学生树立人本管理意识、培育管理伦理思想，在“才”的层面锤炼学生的研究能力、培养科学探究精神，培养扎根中国企业实践、兼具专业能力与职业操守的新时代工商管理人才。

Abstract: Course-based ideological education is a core requirement for talent cultivation in universities in the new era. Business administration majors, as an important carrier for cultivating comprehensive and applied talents in the field of enterprise management, the construction of their course-based ideological education directly relates to the value orientation and professional quality of the talents. However, how to integrate it with ability cultivation has always been of concern. The problem-oriented project-driven teaching model (POPBL) is guided by specific enterprise management practice problems, organized by projects, creates a real management practice scenario, emphasizes the practical application and exploration process of knowledge, and provides a new path for the reform of ideological education in business administration courses. Based on the connotation of the POPBL teaching model, this paper explores the teaching path of integrating POPBL with ideological education, and constructs a teaching model with five major teaching links: “creating problems-team exploration-practical solution-evaluation and reflection-iterative optimization”. Through in-depth exploration of specific problems, it realizes the coordinated cultivation of students’ “virtue” and “ability”—guiding students to establish a people-oriented management awareness and cultivate management ethical thoughts at the “virtue” level, and honing students’ research ability and cultivating a scientific exploration spirit at the “ability” level, cultivating new era business administration talents who are rooted in Chinese enterprise practice and have both professional capabilities and professional ethics.