地方财经类高校“艺管交叉”复合型设计人才培养成效评价体系构建研究

Research on the Construction of an Evaluation System for the Effectiveness of Cultivating “Art-Management Interdisciplinary” Composite Design Talent in Local Universities of Finance and Economics

摘要: 随着数字经济和文化创意产业的蓬勃发展，设计人才的职业边界不断延伸，地方财经类高校亟需打破传统单一的培养模式，构建跨艺术与管理、经济与科技的新型培养体系。本文从“新财经”“新文科”建设背景出发，梳理数字化与交叉融合对人才培养的影响，分析地方财经类高校在“艺术 + 管理”复合型设计人才培养中的现状与问题，并以平衡计分卡、CIPP模型和成果导向教育(OBE)为理论支撑，提出以行业需求为导向、学生能力发展为核心、校企协同、动态反馈的评价体系。文章结合湖北经济学院等案例，构建包含背景评价、投入评价、过程评价和产出评价的指标体系，阐述学校、企业、第三方机构和行业协会四位一体的评价机制，展示该体系在促进课程改革、实践平台建设和人才质量提升方面的应用效果，最后提出持续完善与推广的建议。

Abstract: With the vigorous development of the digital economy and the cultural and creative industries, the professional boundaries of design talent have continued to expand. Local universities of finance and economics are therefore urgently required to move beyond traditional single-track training models and establish a new cultivation system that integrates art and management, economics and technology. Against the backdrop of the development of the “New Finance and Economics” and the “New Liberal Arts”, this study examines the impact of digitalization and interdisciplinary integration on talent cultivation, analyzes the current conditions and existing problems in the training of “art + management” composite design talent in local universities of finance and economics, and, drawing on the Balanced Scorecard, the CIPP model, and Outcome-Based Education (OBE) as its theoretical foundations, proposes an evaluation system oriented toward industry demand, centered on student competency development, characterized by university-enterprise collaboration, and supported by dynamic feedback. Using cases such as Hubei University of Economics, the study constructs an indicator system comprising context evaluation, input evaluation, process evaluation, and output evaluation, and elaborates a four-in-one evaluation mechanism involving universities, enterprises, third-party institutions, and industry associations. It further demonstrates the effectiveness of this system in promoting curriculum reform, practice platform development, and the improvement of talent cultivation quality, and concludes by offering suggestions for its continuous refinement and broader application.