研学 + 数字赋能：传统蜡染技艺的当代传承实践研究

Research and Study + Digital Empowerment: Contemporary Inheritance Practice Research on Traditional Batik Techniques

摘要: 本文聚焦于非物质文化遗产的保护与活态传承，以陕西汉中镇巴地区的传统蜡染技艺为具体研究对象，探索“研学实践”与“数字工具”双轨并行赋能的创新传承模式。通过对本土企业“蓝布蜡染文化发展有限公司”实践案例的深入分析，本文论证了该模式在破解传统工艺当代传承困境中的有效性。研究发现，线下研学活动通过构建沉浸式文化体验场景，能够深化青少年群体的文化认知与情感认同；而线上数字工具则能有效突破物理时空限制，扩大传播半径并构建互动社群。二者有机结合，形成了线上线下联动、教育传播并举的完整传承链条。本研究不仅为镇巴蜡染的可持续发展提供了具体方案，也为其他传统工艺类非遗项目的当代转化与创新传承提供了可资借鉴的理论参考与实践范式。

Abstract: This article focuses on the protection and dynamic inheritance of intangible cultural heritage, taking the traditional batik technique in Zhenba County, Hanzhong City, Shaanxi Province as a specific research object, and explores an innovative inheritance model empowered by the dual tracks of “research and study practice” and “digital tools”. Through an in-depth analysis of the practical case of the local enterprise “Blue Cloth Batik Culture Development Co., Ltd.”, this article demonstrates the effectiveness of this model in solving the contemporary inheritance dilemma of traditional craftsmanship. The research finds that offline research and study activities can deepen the cultural cognition and emotional identification of the youth group by constructing immersive cultural experience scenarios; while online digital tools can effectively break through the limitations of physical space and time, expand the radius of dissemination and build interactive communities. The combination of the two forms a complete inheritance chain that integrates online and offline interaction and educational dissemination. This study not only provides a specific solution for the sustainable development of Zhenba batik but also offers theoretical references and practical models for the contemporary transformation and innovative inheritance of other traditional craftsmanship intangible cultural heritage projects.