芒果TV国际传播的实践探索、现实困境与优化路径——基于纪录片的实证分析

Practical Exploration, Realistic Dilemmas and Optimization Paths of Mango TV’s International Communication—An Empirical Analysis Based on Documentaries

摘要: 纪录片凭借真实性、纪实性与文化承载性，成为跨文化传播的重要载体。在文化强国建设战略指引下，芒果TV纪录片凭借主题多元的内容创作、立体协同的传播布局与精准高效的运营策略，在国际传播领域取得显著成效。本文系统梳理其在时代主题、传统文化、青春叙事等类别纪录片的国际传播实践，深入分析其成功经验，剖析当前面临的文化转译、市场布局、资源保障等突出问题，并针对性提出优化路径，为中国影视文化产品的国际化传播提供实践参考。

Abstract: Documentaries, with their authenticity, documentary nature and cultural bearing capacity, have become an important carrier of cross-cultural communication. Guided by the strategy of building a cultural power, Mango TV’s documentaries have achieved remarkable results in international communication through diverse theme creation, three-dimensional and coordinated communication layout, and precise and efficient operation strategies. This paper systematically sorts out the international communication practices of its documentaries in categories such as era themes, traditional culture and youth narratives, deeply analyzes its successful experience, examines the prominent problems including cultural translation, market layout and resource guarantee, and puts forward targeted optimization paths, so as to provide practical reference for the international communication of Chinese film and television cultural products.