基于CiteSpace的知识付费研究可视化分析

Visual Analysis of Knowledge Payment Research Based on CiteSpace

摘要: 本文基于中国知网2016~2025年间收录的关于知识付费的期刊文献，运用CiteSpace可视化文献分析工具，从发文数量、关键词共现、关键词聚类、时间线分析及关键词突现方面，对文献数据进行了可视化分析。分析结果表明：知识付费研究发文量呈现“爆发–反思–沉淀”三阶段特征；关键词共现、聚类及时间线分析显示研究热点聚焦四大方向，包括知识付费的产业形态与核心概念、知识付费的商业模式与运营逻辑、用户行为动机与心理机制、技术赋能下的内容生产与传播；关键词突现分析表明2016年后知识付费研究逐渐呈现出融合发展的趋势，研究愈发重视知识付费的产业转型与内容创新，且在追求商业价值的同时关注知识的确权和产权保护，以期达成健康、可持续发展。

Abstract: Based on the journal literature on knowledge payment collected by CNKI from 2016 to 2025, this paper uses CiteSpace visual literature analysis tool to visualize the literature data from the aspects of the number of publications, keyword co-occurrence, keyword clustering, timeline analysis and keyword burst. The analysis results show that the number of papers on knowledge payment research presents the three-stage characteristics of “outbreak-reflection-precipitation”. Keyword co-occurrence, clustering and timeline analysis show that research hotspots focus on four major directions, including the industrial form and core concept of knowledge payment, the business model and operation logic of knowledge payment, user behavior motivation and psychological mechanism, and content production and dissemination under technology empowerment. The keyword burst analysis shows that after 2016, the research on knowledge payment has gradually shown a trend of integrated development. The research pays more and more attention to the industrial transformation and content innovation of knowledge payment, and pays attention to the confirmation of knowledge rights and property rights protection while pursuing commercial value, in order to achieve healthy and sustainable development.