VR何以深化中医药文化认同？——基于三维融合的认知路径研究

How VR Deepens the Identification of Traditional Chinese Medicine Culture?—A Study on Cognitive Paths Based on Three-Dimensional Integration

摘要: 本研究针对当前中医药文化传播中存在的困境，结合虚拟现实(VR)技术特性，构建了“沉浸–交互–叙事”三维融合的分析框架。首先，本文对“中医药文化认同”进行了操作化界定，将其解构为认知理解、技能体验与价值认同三个维度；其次，基于具身认知理论，分析了VR通过多通道感知与身体互动重构认知路径的内在机制。该框架揭示VR通过营造“在场”的文化情境、提供“体悟”的操作实践、编织“共情”的意义网络，能够系统性地将中医药文化从抽象的知识体系转化为可感知、可参与、可理解的具身体验。通过案例剖析，初步阐释了三维融合在促进中医药文化认同的协同作用机制。研究表明，VR技术通过三维融合构建了一条独特的具身性认知路径，为中医药文化认同奠定了深刻的个体心理与认知基础，但其最终认同效果的实现仍有赖于与现实社会实践的有机结合。本文亦讨论了该路径的适用边界、潜在风险及未来研究方向。本研究为数字时代传统文化创新性传承提供了新的理论视角与实践参考。

Abstract: This study addresses the dilemmas in the current communication of Traditional Chinese Medicine (TCM) culture. By integrating the characteristics of Virtual Reality (VR) technology, it constructs an analytical framework of three-dimensional integration: immersion-interaction-narration. First, this paper operationalizes the concept of “TCM cultural identity” and deconstructs it into three dimensions: cognitive understanding, skill experience, and value identification. Second, based on embodied cognition theory, it analyzes the internal mechanism by which VR reconstructs cognitive pathways through multi-channel perception and physical interaction. The framework reveals that by creating a “presential” cultural context, providing “experiential” operational practice, and weaving an “empathic” network of meaning, VR can systematically transform TCM culture from an abstract knowledge system into a perceptible, participable, and understandable embodied experience. Through case analysis, this study preliminarily illustrates the synergistic mechanism of three-dimensional integration in promoting TCM cultural identity. The findings show that VR technology, via three-dimensional integration, establishes a unique embodied cognitive path and lays a profound individual psychological and cognitive foundation for TCM cultural identity. However, the realization of its ultimate identification effect still depends on organic integration with real social practices. This paper also discusses the applicable boundaries, potential risks, and future research directions of this pathway. It provides a new theoretical perspective and practical reference for the innovative inheritance of traditional culture in the digital era.