从“在场”到“在线”：算法推荐对大学生空间实践的重构

From “Presence” to “Online”: The Reconstruction of Undergraduate’ Spatial Practice by Algorithmic Recommendations

摘要: 在数字化浪潮深度推进的当下，Z世代大学生作为数字原住民其社交行为展现出很鲜明的媒介化转向。算法推荐技术依靠数据采集和精准推送的核心逻辑，推动大学生空间实践从物理在场向虚拟在线迁移，催生屏幕化生存的新型生活形态。本文结合韦伯工具理性理论和列斐伏尔空间生产理论，聚焦算法推荐对大学生在地性空间的解构机制、虚拟交往空间的重构路径，以及该群体在这一过程中的能动性表现。研究发现，算法通过工具理性逻辑从信息传播、社交实践和空间认知三个维度解构在地性空间，同时依托技术–制度、社会–互动、主体–认知三重结构重构虚拟空间，但我们也要看到，大学生并非被动承受者其可通过反思性抵抗反向驯化和虚实整合展现出很鲜明的主体性。

Abstract: In the current era of deep digitalization, Generation Z college students, as digital natives, exhibit a very distinct media-oriented shift in their social behaviors. Algorithm recommendation technology, relying on the core logic of data collection and precise push, drives the spatial practice of college students to migrate from physical presence to virtual online spaces, giving rise to a new lifestyle form characterized by screen-based existence. This paper combines Weber’s theory of instrumental rationality and Lefebvre’s theory of space production, focusing on the deconstruction mechanism of algorithm recommendation on the local spatiality of college students, the reconstruction path of virtual communication space, and the subjectivity manifestation of this group in this process. The research finds that algorithms, through instrumental rationality logic, deconstruct the local spatiality from three dimensions: information dissemination, social practice, and spatial cognition. At the same time, they rely on the triple structure of technology-institution, society-interaction, and subject-cognition to reconstruct the virtual space. However, we should also note that college students are not passive recipients. They can, through reflective resistance, reverse domestication and integration of virtual and real worlds, demonstrating a very distinct subjectivity.