我国微短剧研究热点与发展趋势——基于CiteSpace的可视化分析

Research Hotspots and Development Trends of Micro Short Dramas in China—Visual Analysis Based on CiteSpace

摘要: 为探索国内微短剧研究的热点与趋势，选取中国知网(CNKI) 2019~2025年度数据库中与微短剧研究相关的中文文献，利用CiteSpace知识图谱可视化软件从发文情况、研究热点、研究主题的动态演化及发展趋势等进行可视化分析。研究发现，我国微短剧研究呈现显著的“萌芽–起步–爆发”三阶演进，核心热点已从基础业态界定转向国际传播、精品化建设、文旅融合与叙事创新四大维度，研究视阈逐步从国内拓展至全球，从现象描述迈向理论建构。未来，微短剧研究需在学术共同体构建、数智技术赋能深化、跨文化传播创新与社会价值挖掘等方面持续突破，为产业高质量发展与文化强国建设提供学理支撑。

Abstract: To explore the hotspots and trends in domestic micro-short drama research, Chinese literature related to micro-short drama research from the CNKI database spanning 2019 to 2025 was selected. CiteSpace knowledge mapping visualization software was utilized to conduct visual analysis on publication status, research hotspots, dynamic evolution of research themes, and development trends. The study found that research on micro-short dramas in China has exhibited a significant three-stage evolution: “embryonic stage-initial stage-explosion stage”. The core hotspots have shifted from defining the basic format to four dimensions: international communication, quality construction, cultural tourism integration, and narrative innovation. The research perspective has gradually expanded from domestic to global, transitioning from phenomenon description to theoretical construction. In the future, research on micro-short dramas needs to continue to make breakthroughs in building academic communities, deepening empowerment through digital and intelligent technologies, innovating cross-cultural communication, and exploring social value, providing academic support for high-quality industrial development and the construction of a cultural powerhouse.