“诡谲的舒适”：AIGC-ASMR的感官创新、语法颠覆与体验动机研究

“Uncanny Comfort”: A Study on the Sensory Innovation, Grammatical Subversion and Experience Motivation of AIGC-ASMR

摘要: AIGC技术的迭代深刻重塑了人类感受事物的方式。研究以哔哩哔哩平台AIGC-ASMR视频为样本，结合案例研究法与文本分析法，探讨其如何通过超现实视听语言重构用户的感官体验，从而引发“诡谲的舒适”这一矛盾性审美接受。研究发现，AIGC-ASMR通过视觉奇观、合成音效与行为闭环等形式实现感官创新，从而颠覆物理、文化及功能层面的现实语法。受众整体呈现出惊奇为中心的情感多样性、以联想幻想为中心的动机谱系以及多重矛盾交织的接受心理特征。研究为AIGC的接受美学研究提供本土案例，也为数字时代的AIGC创作实践提供参考。

Abstract: The iterative development of AIGC (Artificial Intelligence Generated Content) technology is profoundly reshaping how humans perceive the world. Taking AIGC-ASMR videos on the Bilibili platform as samples, this study employs case study and textual analysis methods to explore how they reconstruct users’ sensory experiences through surreal audiovisual language, thereby triggering the contradictory aesthetic reception of “uncanny comfort”. The research finds that AIGC-ASMR achieves sensory innovation through forms such as visual spectacle, synthetic sound effects, and behavioral loops, thereby subverting the grammar of reality at physical, cultural and functional levels. The audience overall exhibits an emotional diversity centered on astonishment, a motivational spectrum centered on association and fantasy, and psychological characteristics of reception intertwined with multiple contradictions. This study provides a local case for the study of AIGC reception aesthetics and offers references for AIGC creative practices in the digital age.