基于新质生产力的宿迁跨境电商产业升级路径研究

Research on the Upgrading Path of Suqian’s Cross-Border E-Commerce Industry Based on New-Quality Productivity

摘要: 随着全球数字经济的快速发展，跨境电商已成为推动地方外贸转型和产业升级的重要力量。本文从新质生产力视角系统分析宿迁市跨境电商产业发展现状、存在问题及高质量发展路径。通过技术赋能、平台协同、品牌建设、人才培养和供应链优化机制，宿迁跨境电商逐步实现由规模扩张向价值提升的转型。研究表明，新质生产力在提升企业技术创新能力、数据资源配置效率、品牌国际化水平以及人才供给质量方面发挥关键作用，为地方跨境电商高质量发展提供了理论支撑与实践参考。本文的研究成果可为地级城市跨境电商发展提供可操作的路径和政策建议。

Abstract: With the rapid development of the global digital economy, cross-border e-commerce has become an important driver for local foreign trade transformation and industrial upgrading. From the perspective of new-quality productivity, this study systematically analyzes the current development status, existing challenges, and high-quality development pathways of Suqian’s cross-border e-commerce industry. Through mechanisms such as technological empowerment, platform coordination, brand building, talent cultivation, and supply chain optimization, Suqian’s cross-border e-commerce is gradually achieving a shift from scale expansion to value enhancement. The study shows that new-quality productivity plays a key role in improving enterprises’ technological innovation capabilities, data resource allocation efficiency, brand internationalization, and talent quality, providing theoretical support and practical guidance for the high-quality development of local cross-border e-commerce. The findings of this study can offer actionable pathways and policy recommendations for the development of cross-border e-commerce in prefecture-level cities.