智慧物流赋能极兔快递降本增效机制研究

Research on the Mechanisms of Smart Logistics Empowering J&T Express to Reduce Costs and Increase Efficiency

摘要: 文章聚焦智慧物流对物流企业降本增效的赋能作用，以极兔快递为案例展开研究。首先，结合2024年全国社会物流总额及进口物流总额数据，同时梳理学者关于智慧物流、数字化转型等赋能降本增效的研究成果，奠定理论基础。其次，界定智慧物流的内涵，结合市场规模数据说明其发展前景，并以极兔快递为样本，分析其智慧物流转型路径：通过研发JMS系统实现全流程数字化管理，引入DeepSeek大模型优化人力资源与末端服务。再次，从成本控制、盈利水平、市场份额三方面剖析转型效果。最后，针对极兔智能设备覆盖有限等问题，提出加大技术投入、强化数据中台能力等建议，为物流业借助智慧物流实现降本增效提供实践参考。

Abstract: This paper focuses on the enabling role of smart logistics in reducing costs and increasing efficiency for logistics enterprises, using J&T Express as a case study. Firstly, it establishes the theoretical foundation by incorporating data on the national total social logistics volume and import logistics volume for 2024, and reviewing existing scholarly research on how smart logistics and digital transformation enable cost reduction and efficiency gains. Secondly, it defines the concept of smart logistics, illustrates its development prospects with market size data, and analyzes the smart logistics transformation path of J&T Express as a case sample: achieving full-process digital management through the development of the JMS system, and optimizing human resources and last-mile service by introducing the DeepSeek large language model. Thirdly, it examines the transformation effects from three aspects: cost control, profitability, and market share. Finally, in response to issues such as the limited coverage of intelligent equipment at J&T, it proposes recommendations, including increasing technological investment and strengthening data mid-platform capabilities, providing practical references for the logistics industry to achieve cost reduction and efficiency gains through smart logistics.