马克思主义劳动价值论视角下的文化产业价值创造

Value Creation in the Cultural Industries from the Perspective of Marxist Labor Theory of Value

摘要: 文化产业作为当代资本主义和社会主义市场经济的显著现象，它的价值创造过程呈现出与传统物质生产领域不同的复杂性，同时文化产业的兴起也对马克思主义劳动价值论提出了双重挑战，即创意劳动是否创造价值？符号价值是否消解劳动价值？马克思主义劳动价值论是理解马克思主义政治经济学的理论基石，本文基于对《资本论》及其手稿的文本考证来论证劳动价值论在文化产业领域虽然仍具有解释力，但是需要进行理论的重构和深入。本文阐述了劳动价值论的内涵，提出了文化产业价值创造的内在构成，指出了当代文化产业价值创造的现实困境并批判性审视了对“文化例外论”与“符号价值论”的理解，最后提出了优化文化产业价值创造的具体实践策略。新时代中国特色社会主义文化经济学应坚持劳动价值论，同时构建具有中国特色的文化价值评估体系。

Abstract: As a prominent phenomenon of contemporary capitalism and the socialist market economy, the cultural industries exhibit a complexity in their value creation process that differs from that of traditional material production sectors. At the same time, the rise of the cultural industries poses a dual challenge to Marxist labor theory of value: Does creative labor create value? Does symbolic value negate labor value? Marxist labor theory of value serves as the theoretical cornerstone for understanding Marxist political economy. Based on textual analysis of Capital and its manuscripts, this paper argues that while the labor theory of value retains explanatory power in the cultural industry sector, it requires theoretical reconstruction and further elaboration. This paper elucidates the essence of the labor theory of value, proposes the intrinsic structure of value creation in the cultural industries, identifies the practical dilemmas facing contemporary value creation in the cultural industries, and critically examines interpretations of the “cultural exception” and “semiotic value theory.” Finally, it proposes specific practical strategies for optimizing value creation in the cultural industries. The cultural economics of socialism with Chinese characteristics in the new era should adhere to the labor theory of value while simultaneously constructing a cultural value assessment system with Chinese characteristics.