OBE导向下融媒体技术与运营专业课程思政实施机制

The Implementation Mechanism of Ideological and Political Education in the Journalism and Media Technology and Operations Major under the OBE Orientation

摘要: 融媒体技术在日常生活中发挥着越来越重要的作用，融媒体技术与运营专业在人才培养过程中的课程思政尤为重要，当前的课程思政存在思政目标笼统，融入方式生硬，评价体系不完善等方面的现实问题，在OBE理论下，将成果导向和反向设计与课程思政进行结合，重构课程思政机制框架，将“知识传授”转向“成果产出”，建立“可测量”的思政成果达成度评价体系。融媒体专业实践领域广泛，课程思政实施机制的研究能够丰富课堂内容，提高学生政治素养，为人才培养助力。

Abstract: Integrated media technology plays an increasingly important role in daily life, and the ideological and political education in the curriculum of integrated media technology and operation majors is particularly important in the process of talent cultivation. The current ideological and political education in the curriculum has practical problems such as vague ideological and political goals, rigid integration methods, and incomplete evaluation systems. Under the OBE theory, the achievement oriented and reverse design are combined with the ideological and political education in the curriculum to reconstruct the framework of the ideological and political education mechanism, shift from “knowledge imparting” to “achievement output”, and establish a “measurable” evaluation system for the achievement of ideological and political achievements. The practice field of integrated media is extensive, and the research on the implementation mechanism of ideological and political courses can enrich classroom content, improve students’ political literacy, and assist in talent cultivation.