新质生产力赋能传统村落生态旅游的可持续发展路径探讨

Exploration on the Sustainable Development Path of Ecotourism in Traditional Villages Empowered by New Quality Productivity

摘要: 传统村落作为中华农耕文明的活态遗存，其生态旅游发展是乡村振兴与生态文明建设的重要路径。然而，当前传统村落生态旅游面临生态保护失衡、产品同质化、要素配置不合理等挑战，制约其可持续发展。新质生产力以科技创新为核心驱动力，强调绿色、高效、高质量的发展模式，与传统村落生态旅游的生态优先、文化赋能需求高度契合。本文通过分析二者内在关联，借鉴国内外典型案例经验，提出新质生产力赋能传统村落生态旅游的三大路径：一是以绿色技术破解生态保护难题，推动生态可持续发展；二是以数字技术促进文化活态传承，提升产品创新力；三是以要素优化激发内生动力，完善人才、资本与利益联结机制。研究旨在为传统村落生态旅游的提质升级提供理论参考与实践方向。

Abstract: As living relics of China’s agricultural civilization, traditional villages’ ecotourism development serves as a crucial pathway for rural revitalization and ecological civilization construction. However, current ecotourism in traditional villages faces challenges such as unbalanced ecological protection, homogeneous products, and irrational factor allocation, which restrict its sustainable development. Centered on scientific and technological innovation, New Quality Productivity emphasizes a green, efficient, and high-quality development model, which is highly consistent with the ecological priority and cultural empowerment requirements of ecotourism in traditional villages. By analyzing the inherent connection between the two and drawing on experiences from typical cases at home and abroad, this paper proposes three paths for New Quality Productivity to empower ecotourism in traditional villages: first, addressing ecological protection challenges through green technologies to promote ecological sustainability; second, facilitating the dynamic inheritance of culture via digital technologies to enhance product innovation capabilities; third, stimulating endogenous driving forces through factor optimization to improve mechanisms for talent, capital, and benefit linkages. This study aims to provide theoretical reference and practical directions for the quality improvement and upgrading of ecotourism in traditional villages.