赋能与重构：数字化进程中的乡村文化振兴研究

Empowerment and Reconstruction: Research on the Revitalization of Rural Culture in the Process of Digitalization

摘要: 乡村文化振兴是乡村全面振兴的铸魂工程，数字化为其提供技术支撑。本文以赋能理论为分析框架，阐述数字化对乡村文化在资源、主体、产业、治理的赋能逻辑，立足当下，分析乡村文化数字化面临的基础设施不均衡、缺乏专业人才、内容同质化、长效机制缺失等困境，在此基础上，提出以资源激活、主体培育、产业升级、保障强化的重构路径，实现数字化与乡村文化振兴的深度融合，为新时代乡村文化建设提供理论参考与实践指引。

Abstract: The revitalization of rural culture serves as the soul-shaping project for comprehensive rural revitalization, with digitalization providing technical support for this process. Using empowerment theory as an analytical framework, this paper elaborates on the empowering logic of digitalization for rural culture in terms of resources, subjects, industries, and governance. Based on the current situation, it analyzes the challenges facing rural cultural digitalization, including imbalanced infrastructure, a lack of professional talent, content homogenization, and the absence of long-term mechanisms. On this basis, it proposes a reconstruction path centered on resource activation, subject cultivation, industrial upgrading, and strengthened safeguards to achieve the deep integration of digitalization and rural cultural revitalization. This aims to provide theoretical references and practical guidance for rural cultural development in the new era.