数字赋能内蒙古地域特色文旅资源开发与传播研究

Digital Empowerment in the Development and Communication of Inner Mongolia’s Regional Characteristic Cultural and Tourism Resources

摘要: 数字技术的深度普及为民族地区文旅资源的活化传承与价值升级提供了系统性解决方案，也重构了文化传播与旅游消费的内在逻辑。本研究以“轻量化数字赋能”为核心理论视角，突破对高端数字技术的依赖，构建“资源数字化–产品场景化–传播精准化–价值可持续化”的系统性分析框架。通过文献研究、文本分析与案例佐证相结合的方法，系统探讨短视频平台、简易数字工具、新媒体运营等轻量化手段在内蒙古民族文化旅游资源开发与传播中的赋能机制、实践路径及应用成效。研究发现，通过基础数字化整理实现资源整合、新媒体内容运营强化文化表达、线上线下联动促进体验转化的三维路径，可有效破解资源分散、传播低效等现实困境，推动民族文化旅游资源从“静态沉淀”向“动态活化”转变，实现文化价值与经济价值的协同提升。研究的创新价值在于，立足内蒙古地域特征与发展现实，提出适配民族地区资金、技术、人才约束的低成本数字赋能模式，填补了现有研究对轻量化数字工具应用关注不足的空白。研究结论不仅丰富了民族地区文旅数字化转型的理论成果，也为内蒙古文旅产业高质量发展、民族文化动态传承及促进各民族文化交流交融、增强文化认同与社会凝聚力提供了兼具针对性与可操作性的实践指引。

Abstract: The in-depth popularization of digital technologies has provided a systematic solution for the activated inheritance and value upgrading of cultural and tourism resources in ethnic minority areas, while also reconstructing the inherent logic of cultural communication and tourism consumption. Taking “lightweight digital empowerment” as the core theoretical perspective, this study breaks away from reliance on high-end digital technologies and constructs a systematic analytical framework of “resource digitization-product scenarization-precise communication-sustainable value realization”. By combining literature research, text analysis, and case verification, it systematically explores the empowerment mechanism, practical paths, and application effects of lightweight methods such as short video platforms, simple digital tools, and new media operations in the development and communication of Inner Mongolia’s ethnic cultural tourism resources. The research finds that the three-dimensional path—realizing resource integration through basic digital sorting, strengthening cultural expression through new media content operation, and promoting experience transformation through online-offline linkage—can effectively address practical dilemmas such as scattered resources and inefficient communication. It promotes the transformation of ethnic cultural tourism resources from “static precipitation” to “dynamic activation,” achieving the coordinated improvement of cultural and economic values. The innovative value of this study lies in proposing a low-cost digital empowerment model adapted to the constraints of capital, technology, and talent in ethnic minority areas based on Inner Mongolia’s regional characteristics and development reality, filling the gap in existing research’s insufficient attention to the application of lightweight digital tools. The research conclusions not only enrich the theoretical achievements of the digital transformation of cultural and tourism in ethnic minority areas but also provide targeted and operable practical guidance for the high-quality development of Inner Mongolia’s cultural and tourism industry, the living inheritance of ethnic culture, and the consolidation of the consciousness of the Chinese nation community.