项目管理与公益慈善的交叉融合：慈善项目策划执行逻辑与实践验证

Cross-Integration of Project Management and Public Welfare Charity: Planning and Execution Logic of Charity Projects and Practical Verification

摘要: 本文聚焦公益慈善项目管理的策划与执行过程，针对传统运作模式中策划与执行脱节、主体协同不足等问题，本文将项目生命周期理论与利益相关者理论交叉整合，构建公益慈善项目全流程管理框架，并以中国乡村发展基金会“新长城高中生自强班”为案例开展实证分析。研究发现，公益项目的成功依赖于在全生命周期内实现策划的框架化设计与执行的动态调适，并依托多元主体间持续的良性互动与协同配合。据此，研究提出应系统构建贯穿始终的管理闭环、深化利益相关者的参与式协同、强化策划与执行的动态衔接以及建立学习导向的评估与影响力延伸体系，从而为交叉科学视角下公益慈善项目提质增效与可持续发展提供理论参考与实践指引。

Abstract: Focusing on the planning and execution of public welfare charity project management, this paper addresses problems such as the disconnection between planning and execution and insufficient multi-stakeholder coordination in the traditional operation model. By integrating project life cycle theory and stakeholder theory, this paper constructs a full-process management framework for public welfare charity projects, and conducts an empirical analysis based on the case of the New Great Wall Self-Strengthening Class for Senior High School Students of the China Rural Development Foundation. The study finds that the success of public welfare projects relies on framed planning design and dynamic execution adjustment throughout the full life cycle, as well as sustained positive interaction and collaborative governance among multiple stakeholders. Accordingly, the study proposes to systematically build a full-process management closed loop, deepen participatory collaboration of stakeholders, strengthen the dynamic connection between planning and execution, and establish a learning-oriented evaluation and impact extension system, so as to provide theoretical references and practical guidelines for improving the efficiency and sustainable development of public welfare charity projects from an interdisciplinary perspective.