新商科背景下学科竞赛驱动的电子商务课程教学改革研究

Research on the Teaching Reform of E-Commerce Courses Driven by Subject Competitions under the Background of New Business

摘要: 电子商务类课程作为经管类专业基础课程，其传统教学模式因教学内容滞后、实践环节薄弱、评价机制单一等问题而面临严峻挑战。本研究立足于新商科建设对人才培养的新要求，构建了新商科背景下以学科竞赛为驱动力的课程教学改革路径。文章深入剖析经管类学科竞赛的特点，将学科竞赛有机地、模块化地融入了与电子商务课程的教学过程，形成了“课上赛教融合、课下以赛促学、以学生成果为导向”三维联动机制。该模式通过在课程学习任务中引入学科竞赛的相关项目，实现了课程教学内容的动态更新与前沿同步，同时能有效激发了学生的自主探究精神与批判性思维，引导学生生产出具有应用潜力的综合性实践成果。同时，基于项目成果与竞赛表现的多元评价方式，做到以评促学、以评促教，全面提高电子商务课程的建设。

Abstract: As a fundamental course for economics and management majors, e-commerce courses are facing severe challenges due to outdated teaching content, weak practical components, and a single evaluation mechanism in their traditional teaching models. As a practical activity that integrates knowledge, skills, and innovation, subject competitions play a significant role in the teaching reform of e-commerce courses. This article delves into the characteristics of economics and management subject competitions and integrates them organically and modularly into the teaching process of e-commerce courses, forming a three-dimensional linkage mechanism of “integrated teaching and competition in class, promoting learning through competition outside class, and student achievement-oriented”. This model introduces the relevant content of subject competitions into the course learning tasks to achieve dynamic updates and synchronization with the cutting-edge of teaching content. It can effectively stimulate students’ independent exploration spirit and critical thinking, guiding them to produce comprehensive practical achievements with application potential. Additionally, the multi-dimensional evaluation method based on project achievements and competition performance can promote learning and teaching through evaluation, comprehensively enhancing the construction of e-commerce courses.