从鼓楼到屏幕：侗戏表演的重构与乡村形象的再造

From the Drum Tower to the Screen: The Reconstruction of Dong Opera Performance and the Reinvention of Rural Imagery

摘要: 侗戏，作为国家级非物质文化遗产，是侗族人民的文化结晶。数字技术的兴起，深刻改变了侗戏的传播方式与文化实践。从表演理论的视角来看，侗戏分别从表演主体、表演受众、表演场域与表演文本这四个维度经历了表演框架的重构。这一重构过程深刻影响着侗族乡村形象的再造，生产出和谐村寨、文化传承地、旅游向往地等多重乡村意象。与此同时，流量逻辑主导下的表演文本的碎片化呈现，也带来了文化意义简化甚至曲解等潜在风险。

Abstract: The rise of digital technology has profoundly transformed the dissemination methods and cultural practices of Dong Opera, a national-level intangible cultural heritage. From the perspective of Performance Theory, Dong Opera has reconstructed of its performance framework across four dimensions: the performing agents, the audience, the performance space, and the performance text. The reconstruction process of Dong opera plays a significant role in reshaping the image of Dong villages, producing multiple rural images such as harmonious hamlet, cultural heritage site, and desirable tourist destination. At the same time, the fragmented presentation of performance texts driven by the logic of online traffic has also brought potential risks, such as the simplification or even distortion of cultural significance.