数字化赋能下社区慈善的模式创新与可持续性机制研究——以浙江省未来社区为例

Research on Model Innovation and Sustainability Mechanisms of Community Philanthropy Empowered by Digitalization—A Case Study of Future Communities in Zhejiang Province

摘要: 社区是基层慈善落地与基层治理现代化的核心载体，未来社区建设与数字化转型为社区慈善提质创新提供了重要支撑。本文以浙江省未来社区为研究对象，采用多案例比较法，选取四类典型未来社区样本，利用TOE理论框架，剖析数字化赋能社区慈善的实践逻辑、模式特征与现实困境。研究表明，不同类型未来社区依托资源禀赋形成差异化数字慈善路径，共性在于以数字化平台为支撑、多元协同为逻辑。研究发现当前数字技术赋能社区慈善仍存在技术应用浅层化、资源整合碎片化、主体参与不均衡等现实困境，据此提出差异化与可持续性的优化路径。研究为社区慈善与未来社区深度融合、基层治理现代化提供理论参考与实践借鉴。

Abstract: As the core carrier for the implementation of grassroots philanthropy and the modernization of grassroots governance, communities provide important support for the quality improvement and innovation of community philanthropy through the construction of future communities and digital transformation. The paper takes future communities in Zhejiang Province as the research object, adopts a multi-case comparative method, selects four types of typical future community samples, and uses the TOE theoretical framework to analyze the practical logic, model characteristics and practical dilemmas of digital technology empowering community philanthropy. The research shows that different types of future communities have formed differentiated digital philanthropy paths based on their resource endowments, with the commonality being supported by digital platforms and guided by the logic of multi-stakeholder collaboration. The research finds that current digital technology empowerment of community philanthropy still faces practical dilemmas such as superficial application of technology, fragmented resource integration, and unbalanced subject participation, and accordingly proposes differentiated and sustainable optimization paths. This study provides theoretical reference and practical reference for the in-depth integration of community philanthropy and future communities, as well as the modernization of grassroots governance.