数字化赋能非遗活态传承与旅游化利用的逻辑机理与实践路径——以“漫瀚调”为例

Digital Empowerment for the Living Inheritance and Tourism-Oriented Utilization of Intangible Cultural Heritage: Logical Mechanism and Practical Pathways—A Case Study of “Manhandiao”

摘要: 在国家文化数字化战略背景下，以漫瀚调为案例，针对其活态传承的现实困境，阐释数字技术与非遗传承的逻辑机理及旅游化利用路径。研究表明，人工智能赋能体现为保存与活态、场域与体验、赋权与共建之间的动态调适，呈现从“实体记忆到数字档案”“物理场域到虚拟情境”“技术赋能到用户赋权”的演进机制。在此基础上，从生产端、应用端、监管端提出创新路径，聚焦数字化文旅体验产品开发、沉浸式旅游场景构建与智慧旅游服务平台建设，推动漫瀚调实现“融合共生”的文化整合、“数字活态存续”的传承创新与“多元审美体验”的价值提升，促进非遗资源向文旅资本良性转化。

Abstract: Under the national cultural digitization strategy, taking Manhandiao as a case study, this paper addresses the practical dilemmas of its living inheritance and elucidates the logical mechanism between digital technology and intangible cultural heritage inheritance, as well as the path of tourism-oriented utilization. The research shows that AI empowerment manifests as a dynamic adaptation between preservation and living inheritance, field and experience, empowerment and co-construction, presenting an evolutionary mechanism from “physical memory to digital archives”, “physical field to virtual context”, and “technological empowerment to user empowerment”. On this basis, innovative pathways are proposed from the production, application, and regulatory dimensions, focusing on the development of digital cultural tourism experience products, the construction of immersive tourism scenes, and the building of smart tourism service platforms. These promote Manhandiao to achieve the cultural integration of “integrated symbiosis”, the inheritance innovation of “digital living preservation”, and the value enhancement of “diverse aesthetic experiences”, facilitating the positive transformation of intangible cultural heritage resources into cultural tourism assets.