东盟跨境电商人才的培养路径探究

Research on the Cultivation Path of ASEAN Cross-Border E-Commerce Talents

摘要: 在数字经济的推动下，我国跨境电子商务贸易蓬勃发展，东盟作为中国重要的贸易战略伙伴，其跨境电商产业发展前景广阔。随着中国与东盟贸易流通量的增加，东盟跨境电商市场对专业人才的需求日益迫切，企业急需既精通平台运营、数据分析等专业技术，又具备外语应用能力和跨文化沟通素养的复合型人才。本文基于利益相关者理论，从产教融合视角出发，结合东盟跨境电商企业需求，选取印尼、越南、泰国三大代表性国家开展国别化深度分析，剖析当前跨境电商人才培养面临的问题，并提出针对性、差异化的东盟跨境电商人才培养路径，为国家数字贸易战略在东盟区域的落地提供人才支撑。

Abstract: Driven by the digital economy, China’s cross-border e-commerce trade has flourished. As an important strategic trade partner of China, ASEAN boasts broad prospects for the development of its cross-border e-commerce industry. With the growth of trade flows between China and ASEAN, the demand for professional talents in the ASEAN cross-border e-commerce market has become increasingly urgent. Enterprises are in urgent need of compound talents who are proficient in professional technologies such as platform operation and data analysis, as well as possessing foreign language application ability and cross-cultural communication literacy. Based on the stakeholder theory and from the perspective of industry-education integration, combined with the demands of ASEAN cross-border e-commerce enterprises, this paper conducts an in-depth country-specific analysis on three representative ASEAN countries including Indonesia, Vietnam and Thailand, analyzes the current problems faced in cross-border e-commerce talent cultivation, and puts forward targeted and differentiated paths for cultivating ASEAN cross-border e-commerce talents, so as to provide talent support for the implementation of China’s digital trade strategy in the ASEAN region.