关于数字经济的传统文化资源现代转化路径研究——以广东省佛山市为例

Research on Modern Transformation Pathways for Traditional Cultural Resources in the Digital Economy—A Case Study of Foshan City, Guangdong Province

摘要: 数字经济为传统文化资源现代转化提供了重要技术支撑。佛山作为岭南文化核心承载区，非遗资源富集，但数字化转型面临文化传播失效、产业协同不足、权益保障缺位等困境，呈现“资源富集而转化滞后”的结构性矛盾。以佛山香云纱、罗行竹编为研究对象，基于调研数据开展实证分析，从文化活化、产业升级、制度护航维度剖析转化梗阻，构建“技术适配–产业协同–制度保障”三维协同框架，提出数字体验场景打造、跨行业资源整合、区块链确权与智能合约分账等实施路径。研究可为当地文化振兴提供实践范式，也为同类区域传统文化活态传承与高质量发展提供理论参考与路径借鉴。

Abstract: The digital economy provides crucial technological support for the modern transformation of traditional cultural resources. As a core hub of Lingnan culture, Foshan is rich in intangible cultural heritage resources; however, its digital transformation faces challenges such as ineffective cultural dissemination, insufficient industrial collaboration, and a lack of rights protection, resulting in a structural contradiction characterized by “abundant resources but lagging transformation”. Taking Foshan’s Xiangyunsha silk and Luoxing bamboo weaving as research subjects, this study conducts empirical analysis based on survey data. It dissects the barriers to transformation from the dimensions of cultural revitalization, industrial upgrading, and institutional safeguards, and constructs a three-dimensional collaborative framework of “technological adaptation-industrial synergy-institutional safeguards”. The study proposes implementation pathways such as the creation of digital experience scenarios, cross-industry resource integration, blockchain-based rights verification, and smart contract revenue sharing. This research provides a practical model for local cultural revitalization and offers theoretical references and actionable pathways for the dynamic transmission and high-quality development of traditional culture in similar regions.