算法推荐时代青年价值观塑造

The Shaping of Youth Values in the Era of Algorithm Recommendation

摘要: 算法推荐技术凭借其个性化适配机制、精准化信息分发的特点，成为塑造青年价值观的技术性力量。作为一种新兴的信息传播场域，算法推荐给青年价值观的形塑带来了现实挑战：广告营销导致青年消费观异化、信息茧房造成青年认知单一化、内容低俗引发青年价值判断非理性化。对此，需要对算法推荐从技术、制度、主体、平台四个方面进行调适，研究算法推荐技术的优化策略，以便更好地帮助青年树立正确的价值观。

Abstract: With its characteristics of personalized adaptation and precise information distribution, algorithm recommendation technology has become a technical force in shaping youth values. As an emerging field of information communication, algorithm recommendation poses practical challenges to the formation of youth values: advertising marketing has led to the alienation of youth consumption views, information cocoons have resulted in the simplification of youth cognition, and vulgar content has triggered irrationality in youth value judgments. In response, it is necessary to adjust algorithm recommendation from four aspects: technology, institution, subject and platform, and study the optimization strategies of algorithm recommendation technology, so as to better help youth establish correct values.