温塘镇温泉康养旅游产品适老化设计研究

Research on the Adaptation Design of Senior-Friendly Tourist Products for the Wentang Town Hot Spring Health and Wellness Tourism

摘要: 随着康养旅游需求的持续增长，温泉康养旅游已成为旅游产业转型升级的重要方向。河北省平山县温塘镇凭借独特的高温氡泉资源与多年温泉康养服务经验，具备发展温泉康养旅游的显著优势，但也面临产品结构单一、温泉设施与服务适老化不足等问题。本文建议以完善温泉及住宿设施适老化设计与无障碍设施配置，提升服务质量与康养专业水平等方式，提升温塘镇温泉康养旅游的竞争优势，助力其向老年友好型康养目的地转型升级。

Abstract: With the continuous growth of health and wellness tourism demand, hot spring health and wellness tourism has become an important direction for the transformation and upgrading of the tourism industry. Pingshan County’s Wentang Town in Hebei Province, with its unique high-temperature radon hot springs and years of experience in hot spring health and wellness services, has significant advantages in developing hot spring health and wellness tourism. However, it also faces problems such as a single product structure and insufficient adaptation of hot spring facilities and services to the needs of the elderly. This paper suggests improving the aging-friendly design and barrier-free facility configuration of hot spring and accommodation facilities, enhancing service quality and professional health and wellness levels, and other measures to enhance the competitive edge of Wentang Town’s hot spring health and wellness tourism and facilitate its transformation and upgrading into an elderly-friendly health and wellness destination.