数字经济对山东生态农业发展的影响研究

A Study on the Impact of the Digital Economy on the Development of Ecological Agriculture in Shandong

摘要: 在数字技术全方位渗透经济社会各领域的时代背景下，数字经济已成为推动生态农业提质增效、助力农业绿色转型与乡村振兴的核心驱动力。山东省作为农业大省与数字经济强省，依托数字技术赋能生态农业生产、经营、管理及服务全流程，对加速农业绿色低碳转型、提升生态效益、保障农产品质量安全、促进农民增收具有重大意义。推动数字经济与生态农业深度融合，应以数据作为关键生产要素，加速智慧生态种植、绿色养殖、数字溯源、生态农产品电商等新兴业态发展，达成生产绿色精准化、经营网络化、管理数字化、服务在线化、生态可监测化的目标。深化农业农村数字基础设施建设，健全生态农业数据资源共享与绿色信息服务体系，引导数字技术、绿色资本、复合型人才向生态农业领域汇聚。通过数字技术赋能生态农业全产业链，提升资源循环利用效率，破解传统生态农业规模小、监管难、产销脱节等瓶颈，推动山东农业从规模扩张向绿色质量效益型转变，为打造乡村振兴齐鲁样板、建设农业强省与实现生态优先、共同富裕目标提供坚实保障。

Abstract: In an era where digital technologies permeate all sectors of economic and social development, the digital economy has become a core driver for improving the efficiency of ecological agriculture, boosting agricultural green transformation and rural revitalization. As both a major agricultural province and a powerhouse in digital economy, Shandong Province relies on digital technologies to empower the whole process of ecological agricultural production, operation, management and services. It is of great significance to accelerate the green and low-carbon transformation of agriculture, improve ecological benefits, ensure the quality and safety of agricultural products and increase farmers’ income. To deepen the integration of digital economy with ecological agriculture, data should be treated as a critical production factor to accelerate the development of emerging formats such as intelligent ecological planting, green breeding, digital traceability and ecological agricultural e-commerce. The goals are to realize green and precise production, networked operation, digital management, online service and monitorable ecology. Strengthening the construction of digital infrastructure in agriculture and rural areas, improving the sharing of ecological agricultural data resources and green information service system, and guiding the convergence of digital technologies, green capital and interdisciplinary talents into ecological agriculture. By empowering the whole industrial chain of ecological agriculture through digital technologies, the efficiency of resource recycling can be improved, and the bottlenecks of traditional ecological agriculture such as small scale, difficult supervision and disconnection between production and marketing can be solved. It promotes Shandong’s agriculture from scale expansion to green quality-benefit oriented transformation, and provides a solid guarantee for building a Qilu model of rural revitalization, constructing a strong agricultural province and realizing ecological priority and common prosperity.