健康老龄化背景下银发旅游市场发展路径优化研究

Research on the Optimization of Development Paths of the Silver Hair Tourism Market Under the Background of Healthy Aging

摘要: 全球人口老龄化进程加速，中国已进入中度老龄化社会。健康老龄化成为应对人口结构变迁的重要国家战略，不仅主张延长老年人的生理寿命，更注重提升生命质量、拓宽社会参与度。在此背景下，银发旅游成为满足老年人精神文化需求、促进身心健康的重要载体，迎来了前所未有的发展机遇。然而，我国银发旅游市场目前面临供需结构性错配、适老化设施滞后、医疗安全保障欠缺、数字鸿沟阻碍以及市场监管薄弱等多重困境。基于此，本文深度剖析银发旅游市场的运行现状及痛点，从供给侧产品创新、服务质量升级、科技数字赋能、制度保障完善及市场环境治理五个维度出发，提出发展路径的优化建议，以助推银发旅游产业高质量发展、增进老年人福祉，为积极应对人口老龄化提供有力支撑。

Abstract: The accelerated process of global population aging has led China into a moderately aging society. Healthy aging has become an important national strategy to address demographic shifts, which not only advocates extending the physical lifespan of the elderly but also emphasizes improving the quality of life and expanding social participation. Against this backdrop, silver-haired tourism has emerged as a vital vehicle for meeting the spiritual and cultural needs of the elderly and promoting their physical and mental health, ushering in unprecedented development opportunities. However, China’s silver-haired tourism market currently faces multiple dilemmas, including structural mismatches between supply and demand, lagging age-friendly infrastructure, inadequate medical and safety guarantees, obstacles posed by the digital divide, and weak market supervision. Based on this, this paper deeply analyzes the current operational status and pain points of the silver-haired tourism market and proposes optimization suggestions for development paths from five dimensions: supply-side product innovation, service quality improvement, technological and digital empowerment, institutional guarantee enhancement, and market environment governance. These efforts aim to promote the high-quality development of the silver-haired tourism industry, enhance the well-being of the elderly, and provide strong support for actively responding to population aging.