数字时代传统文化资源转化的困境审视与路径重塑——基于佛山顺德的实证研究

Examining the Dilemmas and Reshaping the Pathways of Traditional Cultural Resource Transformation in the Digital Age—An Empirical Study of Shunde, Foshan

摘要: 数字技术正在重塑传统文化资源的保存、传播与利用方式，但传统文化资源在数字环境中的转化并未随着技术进入而自然实现，传播、开发与规制之间仍存在脱节。以佛山顺德为经验样本，在技术适配度、市场可行性与制度合规性三维视角下，结合问卷调研、案例观察与文献分析，研究构建了“文化化–产业化–权利化”协同分析框架。研究发现，顺德在醒狮、香云纱、古村落等资源转化过程中，已形成一定的数字传播和市场开发基础，但仍存在文化表达与代际连接不足、产业链条偏短且附加值有限、权属界定不清以及收益分配失衡等问题，三重困境相互叠加并形成循环性约束。研究表明，传统文化资源的数字转化并非单线推进的技术过程，而是文化意义再生产、经济价值再组织与权益规则再配置同步展开的复合过程。推动其有效转化，需要在文化化层面重构传播与体验机制，在产业化层面延长链条并提升协同能力，在权利化层面完善确权、授权、分配与救济规则，从而形成文化表达、价值实现与制度保障相互支撑的区域推进路径。

Abstract: Digital technology is reshaping the preservation, dissemination, and utilization of traditional cultural resources. However, their transformation in digital contexts does not occur automatically with the introduction of technology and still faces a disconnection among communication, development, and regulation. Taking Shunde in Foshan as an empirical case, this paper constructs a collaborative analytical framework of culturalization, industrialization, and rights-based governance from the three dimensions of technological adaptability, market feasibility, and institutional compliance, based on questionnaire surveys, case observation, and literature analysis. The study finds that, in the transformation of lion dance, gambiered Guangdong silk, and ancient villages, Shunde has developed a certain foundation for digital communication and market-oriented development. Nevertheless, problems remain, including insufficient cultural expression and intergenerational connection, short industrial chains and limited added value, unclear rights boundaries, and imbalanced benefit distribution. These three dilemmas are intertwined and form a cyclical constraint. The paper argues that the digital transformation of traditional cultural resources is not a linear technological process, but a composite process in which cultural meaning is reproduced, economic value is reorganized, and rights rules are reconfigured simultaneously. To promote effective transformation, it is necessary to reconstruct communication and experiential mechanisms at the level of culturalization, extend industrial chains and enhance collaborative capacity at the level of industrialization, and improve rules for rights confirmation, authorization, distribution, and relief at the level of rights-based governance, so as to form a regionally grounded pathway in which cultural expression, value realization, and institutional support reinforce one another.