文成县农业品牌建设现状与对策——以“文品天成”为例

Current Situation and Countermeasures of Agricultural Brand Construction in Wencheng County—Taking “Wenpin Tiancheng” as an Example

摘要: 农业品牌建设是推动农业高质量发展、实现乡村振兴和农民增收的关键举措。为促进县域农业产业高质量发展，实现农产品优质优价，本文系统分析了文成县农业品牌建设现状，剖析了文成县农业品牌建设存在的问题，并分别从政策层面、运营机制建立、产品质量要求、宣传路径推广及人才队伍建设等方面提出了系列对策。

Abstract: Agricultural brand construction is a key measure to promote high-quality agricultural development, realize rural revitalization and increase farmers’ income. To boost the high-quality development of the county’s agricultural industry and achieve better prices for high-quality agricultural products, this paper systematically analyzes the current situation of agricultural brand construction in Wencheng County, examines the existing problems in this regard, and puts forward a series of countermeasures from the perspectives of policy support, establishment of operational mechanisms, product quality requirements, publicity and promotion approaches, and talent team development.