资源禀赋、战略调适与后发文旅产业成长——来自浙江古村落的案例证据

Resource Endowment, Strategic Adaptation, and Late-Developing Cultural Tourism Industry Growth—Evidence from Cases of Ancient Villages in Zhejiang

摘要: 在乡村振兴向纵深推进、农业农村现代化加快建设的背景下，大量拥有优质生态与文化资源的传统村落仍处于后发状态，如何依托资源禀赋实施动态战略调适、推动文旅产业创新发展，成为重要理论与实践议题。本文采用纵向单案例研究方法，以浙江省丽水市缙云县鱼川村为研究对象，构建“资源禀赋–战略调适–产业成长”分析框架，系统剖析后发村落文旅产业从资源激活、战略转型到优势塑造的动态演进过程。研究发现：第一，资源禀赋是后发文旅产业成长的必要基础，但并非充分条件，资源转化效率取决于战略调适的精准性与持续性；第二，后发文旅产业成长遵循“禀赋识别–战略调适–功能落地–优势再造”的渐进式演化路径，呈现明显的阶段性特征；第三，组织协同、政策加持与数字支撑共同构成战略落地的支撑体系，推动后发村落从资源依赖走向能力驱动。本文丰富了后发产业追赶效应与乡村文旅融合理论，为同类后发古村落实现文旅高质量发展、助推乡村振兴、农业农村现代化建设提供可复制的实践范式。

Abstract: Against the backdrop of the deepening advancement of rural revitalization and the accelerated modernization of agriculture and rural areas, a large number of traditional villages possessing high-quality ecological and cultural resources remain in a relatively underdeveloped state. How to leverage resource endowments, implement dynamic strategic adaptation, and promote the innovative development of cultural tourism industries has become a significant theoretical and practical issue. This paper employs a longitudinal single-case study method, focusing on Yuchuan Village in Jinyun County, Lishui City, Zhejiang Province. It constructs an analytical framework of “Resource Endowment—Strategic Adaptation—Industry Growth” to systematically analyze the dynamic evolution process of late-developing village cultural tourism, from resource activation and strategic transformation to advantage formation. The study finds that: First, resource endowment is a necessary but insufficient condition for the growth of late-developing cultural tourism industries; the efficiency of resource conversion depends on the precision and sustainability of strategic adaptation. Second, the growth of late-developing cultural tourism follows a progressive evolutionary path of “Endowment Identification—Strategic Adaptation—Function Implementation—Advantage Reconstruction,” exhibiting distinct stage-specific characteristics. Third, organizational synergy, policy support, and digital enabling collectively constitute the support system for strategy implementation, propelling late-developing villages from resource dependence to capability-driven development. This paper enriches the theory of catch-up effects in late-developing industries and rural cultural tourism integration, providing a replicable practical model for similar underdeveloped ancient villages to achieve high-quality cultural tourism development, promote rural revitalization, and advance agricultural and rural modernization.