高校数字媒体专业AI伦理教育的现状与路径探索

Current Status and Path Exploration of AI Ethics Education in Digital Media Programs in Universities

摘要: 在生成式人工智能(AIGC)重塑数字媒体创作的当下，以ChatGPT、Midjourney、Sora为代表的工具在赋能教学与创作的同时，也带来了版权模糊、主体性消解、算法偏见、真实性危机及职业伦理等严峻挑战。高校数字媒体专业作为人才培养主阵地，其AI伦理教育的缺失正制约学生综合素养与行业健康发展。本文聚焦该领域，通过剖析课程、师资、教学及学生认知等多维困境，结合高校辅导员工作实践，创新性构建“价值–知识–技能–生态”四维一体整合教育路径。该路径旨在超越碎片化说教，将伦理意识深度融入专业教学、创作实践与校园文化，构建协同共育、知行合一的教育生态系统，以培养兼具技艺、伦理自觉与社会责任感的复合型数字媒体人才，为专业教学改革提供理论与实践参考。

Abstract: In the current landscape where generative artificial intelligence (AIGC) is reshaping digital media creation, tools represented by ChatGPT, Midjourney, and Sora empower teaching and creation, yet simultaneously bring forth severe challenges such as ambiguous copyright, dissolution of subjectivity, algorithmic bias, authenticity crises, and professional ethics. As the primary base for talent cultivation, digital media programs in universities are facing constraints on students’ comprehensive competencies and the healthy development of the industry due to the lack of AI ethics education. This paper focuses on this field, analyzing multidimensional dilemmas in curriculum, faculty, pedagogy, and student awareness. Integrating the practical work experience of university counselors, it innovatively constructs a four-dimensional integrated educational pathway encompassing “values - knowledge - skills - ecosystem”. This pathway aims to transcend fragmented didacticism by deeply integrating ethical awareness into professional teaching, creative practice, and campus culture. It seeks to build a collaborative educational ecosystem that unifies knowledge and action, fostering versatile digital media talents equipped with technical skills, ethical consciousness, and a sense of social responsibility, thereby providing theoretical and practical references for the reform of professional education.