人格特质与在线知识分享行为：基于自我效能与社会动机的视角
Personality Traits and Online Knowledge Sharing Behavior: From the Perspectives of Self-Efficacy and Social Motivation
摘要: 知识分享是知识管理领域的核心议题。人格特质作为个体差异的重要来源，对在线知识分享行为具有显著预测作用。文章从自我效能感、社会动机两个视角，系统梳理人格特质影响在线知识分享的理论机制与实证证据。结果表明：人格特质可通过自我效能感的中介作用影响知识分享意愿；归属需求、互惠规范与声誉追求等社会动机在人格特质与知识分享之间发挥调节效应。文章以人格特质–动机–行为为主线，梳理了知识分享研究的理论演进脉络，并提炼出两条核心路径：自我效能感中介路径与社会动机调节路径。
Abstract: Knowledge sharing is a core topic in the field of knowledge management. As an important source of individual differences, personality traits exert significant predictive effects on online knowledge sharing behavior. From the perspectives of self-efficacy and social motivation, this paper systematically reviews the theoretical mechanisms and empirical evidence regarding how personality traits influence online knowledge sharing. The results indicate that personality traits can affect knowledge sharing intention through the mediating role of self-efficacy, and social motivations such as need for belonging, reciprocity norm, and reputation pursuit play moderating roles between personality traits and knowledge sharing. Taking personality traits-motivation-behavior as the main line, this paper reviews the theoretical evolution of knowledge sharing research and extracts two core paths: the self-efficacy mediation path and the social motivation moderation path.
文章引用：彭宇. 人格特质与在线知识分享行为：基于自我效能与社会动机的视角[J]. 社会科学前沿, 2026, 15(5): 324-330. https://doi.org/10.12677/ass.2026.155404

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