基于旅游者体验的滇池环湖自行车旅游认同研究

Research on the Recognition of Dianchi Lake Cycling Tourism Based on Tourists’ Experience

摘要: 自行车旅行是以骑行为核心，深受年轻群体喜爱，具有运动健身与自然探索功能的休闲旅游活动。本研究运用信度分析、重要性–绩效分析(IPA)等方法，以滇池环湖骑行旅游者为研究对象，实地调研获取数据，基于风景、基础设施、道路清洁度、对骑行旅游者的吸引程度、餐饮条件五个维度揭示游客的满意程度，在此基础上进一步剖析潜在游客参与环湖骑行的制约因素。研究结果表明：① 问卷数据信度良好，各维度差异均具有统计学意义，结果可靠；② 游客对滇池环湖骑行整体有较高的认同度，但实际体验与预期有差异；③ 对骑行旅游者的吸引程度较高，自然风景优势明显，道路清洁度良好，但基础设施与餐饮条件较差；④ 潜在的旅游者受个人兴趣偏好、时间约束及对生态环境认知程度、环境卫生的优劣等多重因素制约。总而言之，滇池环湖骑行旅游发展态势良好，但仍需发挥滇池生态环境优势、改善基础设施和餐饮条件、加大宣传力度等，促进滇池环湖自行车旅游的高质量发展。

Abstract: Bicycle travel, with cycling as its core, is deeply loved by the young generation and is a leisure tourism activity that combines sports and fitness as well as nature exploration. This study employed methods such as reliability analysis and criticality performance analysis (IPA), taking cycling tourists around Dianchi Lake as the research subjects. Data was obtained through on-site research, and the degree of tourists’ satisfaction was revealed based on five dimensions: scenery, infrastructure, road cleanliness, attractiveness to cycling tourists, and dining conditions. On this basis, further analyze the constraints on potential tourists’ participation in cycling around the lake. The research results show that: ① The reliability of the questionnaire data is good, and the differences in each dimension are statistically significant, with reliable results; ② Tourists generally have a high recognition of cycling around Dianchi Lake, but the actual experience differs from their expectations. ③ It has a relatively high appeal to cycling tourists, with obvious advantages in natural scenery and good road cleanliness, but the infrastructure and catering conditions are relatively poor. ④ Potential tourists are constrained by multiple factors such as personal interest preferences, time constraints, the degree of understanding of the ecological environment, and the quality of environmental hygiene. In conclusion, the development trend of cycling tourism around Dianchi Lake is good. However, it is still necessary to leverage the ecological environment advantages of Dianchi Lake, improve infrastructure and catering conditions, increase publicity efforts, and activate potential markets, etc., to stimulate the consumption demand for cycling around the lake and promote the high-quality development of cycling tourism around Dianchi Lake.