智媒时代大学生正能量有声阅读现状及传播策略

The Current Status and Dissemination Strategies of Positive Energy Audio Reading among College Students in the Era of Smart Media

摘要: 在智媒技术普及与全民阅读深度推进的背景下，正能量有声阅读成为大学生价值引领与文化素养培育的新型载体。以457名在校大学生问卷调查数据为核心依据，系统分析大学生正能量有声阅读的行为特征、内容偏好、付费意愿与传播困境。本文结合数智时代传播特征，从内容创作、制作形式、渠道推广、育人机制四个维度提出优化策略，为高校文化育人与正能量有声阅读精准传播提供实证参考与实践路径。

Abstract: Against the backdrop of the popularization of smart media technology and the in-depth promotion of nationwide reading, positive energy audio reading has become a new carrier for guiding college students’ values and cultivating their cultural literacy. Based on a questionnaire survey of 457 college students, this paper systematically analyzes the behavioral characteristics, content preferences, willingness to pay, and dissemination challenges of positive energy audio reading among college students. Combining the characteristics of communication in the digital age, this paper proposes optimization strategies from four dimensions: content creation, production format, channel promotion, and educational mechanisms, providing empirical reference and practical paths for the accurate dissemination of positive energy audio reading in universities.