基于“劲节”精神的纪录片创作与传播路径研究

Research on Documentary Creation and Dissemination Pathways Based on the Spirit of “Jinjie”

摘要: “劲节”一词出自白居易《养竹记》，本指竹子坚贞不屈的品性，后引申为坚韧正直、高洁自守的人格气象。本文以该精神为理论视角，选取2019~2024年间主流视频平台播放量居前的八部非遗类与科技类纪录片为核心案例，综合运用镜头分析、蒙太奇分析与叙事结构分析等方法，系统考察纪录片对“劲节”精神的影像呈现与传播机制。研究发现，承载“劲节”精神的纪录片在题材上聚焦坚守者、开拓者与传承者，在叙事上多遵循“困境–坚守–突破”的弧线，在视听层面呈现低饱和色彩、高固定镜头比例与慢节奏剪辑等风格特征。传播层面，此类纪录片宜构建“情感共鸣–价值认同–行动转化”的递进链条，使个体故事逐步升华为集体精神。本文希望能够为传统文化精神的影像化表达提供可操作的分析框架，并为相关纪录片的创作与推广提供参照。

Abstract: The term “Jinjie” originates from Bai Juyi’s “Record of Nurturing Bamboo”, originally referring to the steadfast and unyielding character of bamboo, and later extended to denote a personality defined by resilience, integrity, and noble self-discipline. Adopting this spirit as a theoretical lens, this paper selects eight representative intangible cultural heritage and science-and-technology documentaries with top viewership on mainstream video platforms from 2019 to 2024 as core cases. By integrating shot analysis, montage analysis, and narrative structure analysis, the study systematically examines how documentaries visually present and disseminate the spirit of “Jinjie”. Findings indicate that documentaries embodying the spirit of “Jinjie” tend to focus on steadfast guardians, trailblazers, and cultural inheritors in terms of subject matter; narratively, they generally follow an arc of “adversity-perseverance-breakthrough”; and at the audio-visual level, they exhibit low-saturation color palettes, high proportions of static shots, and slow-paced editing. In terms of dissemination, this paper argues that a progressive chain of “emotional resonance-value identification-action transformation” should be constructed, enabling individual stories to progressively sublimate into collective spirit. This study aims to provide an operable analytical framework for the visual expression of traditional cultural spirit and to offer practical references for the creation and promotion of related documentaries.