守正与创新：景泰蓝与绒花融合的校园文创设计研究

Upholding Tradition and Innovation: A Study on Campus Cultural and Creative Design Integrating Chinese Cloisonné and Velvet Flowers

摘要: 本研究以国家级非遗景泰蓝与南京绒花为核心，聚焦二者在校园文创领域的融合创新路径。通过梳理研究现状，剖析传统工艺特征与传承困境，结合校园文化需求，探索“非遗 + 校园”跨界融合设计策略。研究构建了包括元素提取、工艺融合、载体适配和传播推广的完整体系，旨在为非遗活态传承提供新思路，丰富校园文创内涵与设计维度。研究表明，景泰蓝与绒花融合保留传统工艺内核，契合现代审美与校园场景，能推动非遗在青年群体中传播和传承。

Abstract: This study focuses on the integration and innovation path of national intangible cultural heritage Chinese cloisonné and Nanjing velvet flower in the field of campus cultural and creative industries. By reviewing the current research status, analyzing the characteristics and inheritance difficulties of traditional crafts, and combining with the needs of campus culture, we explore the cross-border integration design strategy of “intangible cultural heritage + campus”. The research has constructed a complete system including element extraction, process integration, carrier adaptation, and dissemination and promotion, aiming to provide new ideas for the active inheritance of intangible cultural heritage, enrich the connotation and design dimensions of campus cultural and creative activities. Research has shown that the fusion of Chinese cloisonné and velvet flowers preserves the traditional craftsmanship core, fits modern aesthetics and campus scenes, and can promote the dissemination and inheritance of intangible cultural heritage among young people.