圈层化视域下网络思政的难点及应对策略研究——以艺术设计类大学生为研究对象

Research on the Difficulties and Countermeasures of Online Ideological and Political Education from the Perspective of Stratification—A Case Study of Art and Design College Students

摘要: 数智时代，算法推荐与沉浸式媒介等技术深度重塑Z世代的网络社交生态，艺术设计类大学生因其注重视觉思维、创意表达与符号感知的专业特质，形成了更鲜明的“强文化”圈层，对网络思想政治教育构成了独特挑战。依托议程设置、沉默螺旋理论，结合针对艺术设计类学生开展的调查问卷，系统剖析网络思政在话语体系、传播效能、资源整合及教育者角色等方面面临的结构性困境，建立以“主体–内容–平台”为核心的“三维立体”引导模型，提升网络思政教育质效，为数智时代艺术设计类人才的培养提供学理支持与实践路径。

Abstract: In the digital intelligence era, technologies such as algorithm recommendation and immersive media are profoundly reshaping the online social ecology of Generation Z. University students majoring in art and design, due to their professional traits of visual thinking, creative expression, and symbolic perception, have formed distinct “strong culture” circles, posing unique challenges to online ideological and political education. Drawing on agenda-setting theory and the spiral of silence theory, and combined with survey questionnaires targeting art and design students, this study systematically analyzes the structural dilemmas faced by online ideological and political education in terms of discourse systems, communication efficacy, resource integration, and educator roles. A “three-dimensional guidance model” centered on “subject-content-platform” is proposed to enhance the quality and effectiveness of online ideological and political education, providing theoretical support and practical pathways for cultivating art and design talents in the digital intelligence era.