数字赋能下巴蜀非遗纪录片的文化记忆书写与共同体建构

Digital Empowerment of Bashu Intangible Cultural Heritage Documentaries: Cultural Memory Writing and Community Construction

摘要: 在数字化背景下，巴蜀非遗题材纪录片通过视听媒介对非遗进行创新呈现与当代表达，实现了优秀传统文化在当代语境中的活化与再创造。此类纪录片以影像方式记录非遗技艺、传承人故事及其文化价值，唤起观众的地域归属感与文化认同。研究基于影视叙事学与文化记忆理论，综合运用文献研究、文本分析与案例研究等方法，梳理巴蜀非遗纪录片的叙事机制，揭示其在保存文化记忆的同时，如何建构关于巴蜀地域的文化记忆共同体。

Abstract: In the context of digitalization, Bashu intangible cultural heritage (ICH) documentaries use audiovisual media to present ICH innovatively and through contemporary expressions, achieving the activation and re-creation of excellent traditional culture in a contemporary context. Such documentaries record ICH skills, inheritor stories, and their cultural values through cinematic means, evoking viewers’ sense of regional belonging and cultural identity. Based on film narratology and cultural memory theory, this study comprehensively employs methods such as literature review, textual analysis, and case study to sort out the narrative mechanisms of Bashu ICH documentaries, revealing how they construct a cultural memory community of the Bashu region while preserving cultural memory.