基于机器学习的媒体关注、破坏性领导与企业突破式创新关系研究
Exploring the Relationship between Media Attention, Destructive Leadership, and Breakthrough Innovation Using Machine Learning
摘要: 目的：本研究基于议程设置理论，探讨媒体对破坏性领导风格的关注如何影响企业突破式创新。研究旨在揭示媒体通过外部舆论压力传导至企业创新决策的作用机制，并分析其在不同产权性质、行业特性和区域环境下的异质性表现，为企业平衡领导风格与外部监督提供理论依据。设计/方法：本研究以2010~2024年中国A股上市公司为样本，结合IncoPat专利数据库、百度新闻及CSMAR等多源数据，采用基于机器学习的专利文本分析方法测度突破式创新程度。通过工具变量法、Heckman两阶段回归及倾向得分匹配(PSM)等方法缓解内生性问题，并构建“媒体关注–领导风格–企业创新”的分析框架，验证融资约束与创新人才基础在其中的中介作用。发现：研究结果表明，媒体对破坏性领导风格的关注显著抑制了企业突破式创新，这一效应通过加剧融资约束和削弱创新人才基础两条路径实现。异质性分析显示，民营企业、高技术行业及政府创新目标较低地区的企业更易受到媒体负面报道的冲击。研究拓展了外部治理与企业创新关系的理论视角，对全球创新管理研究具有启示意义。
Abstract: Objective: Based on the agenda-setting theory, this study explores how the media’s attention to destructive leadership style affects the breakthrough innovation of enterprises. The purpose of this study is to reveal the mechanism of media transmission to enterprise innovation decision-making through external public opinion pressure, and analyze its heterogeneous performance in different property rights, industry characteristics and regional environment, so as to provide theoretical basis for enterprises to balance leadership style and external supervision. Design/Method: This study takes China A-share listed companies from 2010 to 2024 as samples, and combines with multi-source data such as IncoPat patent database, Baidu News and CSMAR to measure the degree of breakthrough innovation by patent text analysis method based on machine learning. By means of instrumental variable method, Heckman two-stage regression and propensity score matching (PSM), the endogenous problems are alleviated, and an analytical framework of “media attention-leadership style-enterprise innovation” is constructed to verify the intermediary role of financing constraints and innovation talent base. Findings: The research results show that the media’s attention to destructive leadership style significantly inhibits the breakthrough innovation of enterprises, and this effect is achieved by intensifying financing constraints and weakening innovation talent base. Heterogeneity analysis shows that private enterprises, high-tech industries and enterprises in areas with low government innovation goals are more vulnerable to the impact of negative media reports. The research expands the theoretical perspective of the relationship between external governance and enterprise innovation, which is of enlightenment significance to the study of global innovation management.
文章引用：冯恩芰. 基于机器学习的媒体关注、破坏性领导与企业突破式创新关系研究[J]. 社会科学前沿, 2026, 15(5): 502-522. https://doi.org/10.12677/ass.2026.155425

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