符号互动视角下乡村旅游经营者的文化认同及其作用机制研究

A Study on the Cultural Identity and Its Mechanism of Rural Tourism Operators from the Perspective of Symbolic Interaction

摘要: 研究旨在以乡村经营者的文化认同的三维度为抓手，从符号互动的视角出发，分析在符号互动的视角之下乡村旅游经营者的文化认同形成情况，现有文化认同程度及状况、三维度的认知情况对乡村旅游经营者决策的反向影响、以及乡村经营者对带动乡村建设的影响等几个方面。总结出其更深层次的关于文化认同的形成机制及作用机理，并尝试性提出促进乡村经营者在文化认同基础上投身乡村旅游的对策，增强乡村旅游经营者的文化认同感，为乡村旅游发展建设提供一定借鉴与参考，帮助乡村旅游创造新发展路径。

Abstract: This study aims to analyze the formation of cultural identity among rural tourism operators from the perspective of symbolic interaction, focusing on the three dimensions of cultural identity. It examines the current level and status of cultural identity, the reverse influence of the three-dimensional understanding on the decision-making of rural tourism operators, and the impact of rural operators on rural development. The study summarizes the deeper formation mechanism and operational mechanism of cultural identity and tentatively proposes strategies to promote rural operators’ engagement in rural tourism based on cultural identity, enhance their sense of cultural identity, provide some reference for the development and construction of rural tourism, and help create new development paths for rural tourism.