CGTN纪录片《美丽中国》的构图意义研究——以视觉语法为视角

A Study of the Compositional Meaning in CGTN’s Documentary Amazing China—From the Perspective of Visual Grammar

摘要: 以CGTN出品的纪录片《美丽中国》为研究语料，以Kress & van Leeuwen提出的视觉语法理论为核心分析框架，聚焦纪录片画面构图的意义建构过程，重点探究构图在信息值、显著度及取景框架三个维度的具体呈现方式与表达逻辑。本研究采用典型案例分析法，结合多模态话语分析视角，对纪录片中的代表性画面进行系统性拆解、解读与归纳。研究发现，《美丽中国》通过精准的构图设计，将中国自然风光的壮阔之美与中华优秀传统文化的传承脉络有机融合，其构图策略不仅实现了视觉要素的美学组织，更通过信息值的空间修辞、显著性的层级聚焦与取景的叙事切分，构建了生态、文化、发展一体化的视觉话语体系。本研究为视觉语法理论在动态影视语篇分析中的应用提供了具有操作性的分析框架，亦为生态主题纪录片的视觉传播策略优化提供了实践参考。

Abstract: Taking CGTN’s documentary Amazing China as the research corpus and employing Kress & van Leeuwen’s theory of visual grammar as the core analytical framework, this study focuses on the meaning-making process of the documentary’s pictorial composition, with particular emphasis on the specific manifestations and expressive logic of composition across three dimensions: information value, salience, and framing. Adopting a case study approach combined with a multimodal discourse analysis perspective, the research systematically deconstructs, interprets, and synthesizes representative images from the documentary. The findings reveal that Amazing China achieves an organic integration of the majestic beauty of China’s natural landscapes and the transmission of its outstanding traditional culture through precise compositional design. The documentary’s compositional strategies not only accomplish the aesthetic organization of visual elements but also construct an integrated visual discourse system encompassing ecology, culture, and development, by means of spatial rhetoric of information value, hierarchical focusing of salience, and narrative segmentation of framing. This study provides an operational analytical framework for the application of visual grammar theory to dynamic film and television discourse, as well as practical references for optimizing the visual communication strategies of ecologically themed documentaries.