基于乡村振兴视角的绿色农业与乡村旅游融合现状剖析与路径优化

Analysis of the Current Status and Path Optimization of the Integration between Green Agriculture and Rural Tourism from the Perspective of Rural Revitalization

摘要: 在乡村振兴战略全面纵深推进、农业农村现代化建设加速提质的时代背景下，绿色农业与乡村旅游的深度融合，已然成为激活乡村内生发展动力、破解乡村产业发展瓶颈、实现乡村产业高质量发展的重要路径选择。本文以产业融合理论、可持续发展理论以及乡村振兴理论为核心支撑，系统梳理我国绿色农业与乡村旅游融合发展的整体态势，全面剖析当前融合发展过程中存在的产业链条短小、品牌效应薄弱、基础设施滞后、政策机制不完善、人才供给不足等突出问题。从延伸产业链条、打造特色品牌、完善基础设施、健全保障机制、强化人才支撑五个维度，提出针对性、可操作性强的优化对策，为推动两者深度融合、助力乡村产业振兴、实现农民富裕富足、建设宜居宜业和美丽乡村提供坚实的理论参考与可行的实践路径。

Abstract: Against the backdrop of the comprehensive and in-depth advancement of the rural revitalization strategy and the accelerated modernization of agriculture and rural areas, the deep integration of green agriculture and rural tourism has become a crucial pathway to invigorate rural endogenous development, overcome bottlenecks in rural industrial development, and achieve high-quality growth in rural industries. This paper, grounded in the theories of industrial integration, sustainable development, and rural revitalization, systematically examines the overall landscape of the integrated development of green agriculture and rural tourism in China. It thoroughly analyzes prominent issues in the current integration process, such as short supply chains, weak brand effects, lagging infrastructure, incomplete policy mechanisms, and insufficient talent supply. From five dimensions—extending supply chains, building distinctive brands, improving infrastructure, refining safeguard mechanisms, and strengthening talent support—the paper proposes targeted and actionable optimization strategies. These measures provide robust theoretical references and practical pathways to promote deeper integration between green agriculture and rural tourism, foster rural industrial revitalization, enhance farmers’ prosperity, and create livable and beautiful rural areas.