银发经济背景下老年消费市场发展研究

Research on the Development of the Elderly Consumer Market in the Context of the Silver Economy

摘要: 随着人口老龄化程度的不断加深，银发经济逐渐成为推动经济社会发展的重要力量，老年消费市场的规模和潜力不断扩大。在此背景下，系统梳理和总结相关研究成果，对于深入理解老年消费市场的发展特征具有重要意义。本文在梳理国内相关文献的基础上，对银发经济背景下老年消费市场的研究现状进行了系统综述，从研究内容、研究视角以及研究方法等方面对已有研究进行了归纳与分析。研究发现，现有研究在老年消费市场方面已取得一定成果，但仍存在研究内容相对集中、老年群体差异研究不足以及数字化消费研究相对有限等问题。基于此，本文进一步提出拓展研究视角、加强市场细分研究、创新营销模式以及推动数字化发展等建议，以期为今后相关研究的深入开展以及老年消费市场的发展提供参考。

Abstract: With the continuous deepening of population aging, the silver economy has gradually become an important driving force for economic and social development, and the scale and potential of the elderly consumer market are expanding rapidly. In this context, systematically reviewing existing research is of great significance for understanding the development characteristics of the elderly consumer market. Based on a review of relevant domestic literature, this paper systematically summarizes the research progress on the elderly consumer market under the background of the silver economy. Existing studies are analyzed from the perspectives of research content, research focus, and research methods. The results show that although a number of studies have explored the elderly consumer market, several limitations remain, including a relatively concentrated research focus, insufficient attention to differences among elderly consumer groups, and limited research on digital consumption among the elderly. Accordingly, this paper proposes several directions for future research, including expanding research perspectives, strengthening market segmentation studies, innovating marketing models, and promoting the digital development of the elderly consumer market. The study aims to provide references for further academic research and the development of the elderly consumer market.