数字化背景下体育经济高质量发展评价指标研究——以中国智能户外经济为典型视角

Research on the Evaluation Indexes for High-Quality Development of Sports Economy under the Digital Background—From the Typical Perspective of China’s Smart Outdoor Economy

摘要: 本文以高质量发展理论、产业融合理论、消费者行为理论等为基础，立足于数字时代体育发展的新特征，从数字化基础支撑、产业创新发展、规模效益与结构优化、服务普惠与民生共享、绿色安全与可持续发展五大维度构建了三级指标评价体系，并完成了指标筛选、标准化处理、权重赋值与综合评价模型搭建。通过对省级层面、重点城市、典型体育数字平台与智能户外场景等样本分析为基础，开展实证测度与障碍因子诊断，指出我国数字体育整体呈快速上升态势，数字体育消费增速显著高于传统体育，智能户外、游戏化服务在降低运动门槛、激发大众参与、拉动体育消费方面作用突出；但产业仍面临区域发展不均衡、创新投入强度不足、数字服务普惠性有待提升、数据安全与隐私保护体系不健全、户外运动安全预警覆盖不足等短板。为解决相关问题，需要从夯实数字基础、激活创新业态、优化产业结构、推进全民普惠、严守安全底线、强化长效治理等六个层面进行系统性提升。

Abstract: Based on the high-quality development theory, industrial integration theory, consumer behavior theory and other relevant theories, this paper takes the new characteristics of sports development in the digital era into account, a three-level evaluation index system is constructed from five dimensions: digital infrastructure support, industrial innovation development, scale benefit and structural optimization, service inclusiveness and public welfare sharing, as well as pro-environment and sustainable development. Meanwhile, indicator screening, standardization, weight assignment and comprehensive evaluation modeling are completed. Taking provincial regions, key cities, typical sports digital platforms and smart outdoor settings in China as research samples, this paper carries out empirical measurement and obstacle factor diagnosis. The results show that China’s digital sports industry is in a rapid upward trend, and the growth rate of digital sports consumption is significantly higher than that of traditional sports. Smart outdoor and gamified services play a prominent role in lowering the threshold of sports participation, stimulating public engagement and boosting sports consumption. However, the industry still faces shortcomings such as unbalanced regional development, insufficient investment in innovation, inadequate inclusiveness of digital services, an imperfect system for data security and privacy protection, and insufficient coverage of safety beforehand warning for outdoor sports. To solve these problems, systematic improvement should be implemented in six aspects: consolidating the digital foundation, activating innovative business formats, optimizing industrial structure, promoting universal public participation, adhering to the limit of safety, and strengthening long-term governance.